Cabrini Com. Dept. to host annual career panel of Philly Ad Club, Tuesday, April 6, 6-7:30 p.m. Widener Lecture Hall

Careers in Advertising & Communications: Where The Jobs Are! And the exclamation point is there for a reason. To proclaim that, at long last, there are signs that the outlook for jobs in advertising and communication are improving. Lots of different types of jobs in a wide range of companies are out there for students majoring in advertising, communications, marketing, and related disciplines, and these events will help you find them.

The event features a panel of advertising and communication professionals—drawn from ad agencies, media buying firms, PR firms, and media companies—discussing the questions that are top-of-mind for students, such as:

  • How do I get an internship? How do I land that first full-time job?
  • What can I do to make myself a more desirable candidate to potential employers?
  • What’s the best place to work? Ad agency vs. media company? Agency or in-house? Big vs. small agency? Philly vs. New York City?

And the panelists will stay around after the formal discussion to network with you and answer your questions one-on-one.

All area college students are welcome to attend.  Registration will open the week of March 22; we’ll contact you via email to let you know.

Follow Philly Ad Club Students on the Web:

We’re building an online community for Philly Ad Club Students. You can become a fan of our Facebook page and learn about upcoming events, see photos, and post your own comments. We’re also on YouTube, LinkedIn, and Twitter.

Students, faculty, and career services professionals—members and non-members—you’re all invited. Here’s the info you’ll need to get started:

Facebook page: Philly Ad Club Students
YouTube channel: group: Search groups for Philly Ad Club Students
Twitter: @PACStudents

And of course, you can also contact us via email at

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Quoted – Facebook really is elementary – Tampa Tribune

Facebook, Inc.
Image via Wikipedia

Facebook really is elementary

He’s only a fifth-grader at Gorrie Elementary School, but already he has 190 friends. On Facebook, anyway.

Maybe because his profile says he graduated from Plant High School in 1990.

“I’m tiired :/,” reads his status update.

“Me2,” comes a reply. “K,” says another, followed by “LOL.”

And it’s growing more popular among children – especially the “between” market, those 8 to 12 years old, social media experts say.

“That’s this generation,” said Scott Testa, a marketing professor at Cabrini College near Philadelphia and the father of fifth-grade twins on Facebook. They’re there with his blessing; children this age have been “raised on computers and cell phones,” he said.

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Job Postings for College Students

Two bottles of Naked Juice, in 10oz and 15.2oz...
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My name is Sara Duncan and I work for RALLY Marketing Group.  We’re working with Naked Juice to put together a promotions campaign to run February- April at college campuses across the US.  We’re looking to recruit 2 current students from Cabrini that love Naked Juice and want to help promote the brand on campus, and I’m hoping you may be able to get the word out.  This is a part-time, paid contract position, (3 days of work plus time spent on Face Book).

This is a great opportunity for students that want to gain real experience working on a marketing campaign or just want to have fun on Facebook, run sampling events and get paid for it!  We’re actively recruiting students now to begin the contract on February 1, 2010.  Please let me know if you’d like more information and feel free to pass along my contact information to interested students.  I can provide them with the details on the contract opportunity and how to apply.

Please feel free to distribute the attached job ad and post the flyer.  Students can apply directly by pasting the below link in to their browser:” target=”_new

I really appreciate your time.

Sara Duncan, PHR


ph  206 219 0024   fax  206 219 0021

Hi Everyone!
I hope your new year is off to a great start!  At FolioFLY we’ve been listening to everyone’s feedback and working to make our site work better for you in 2010.

One of our newest and most requested feature is you can now post comments on each project we publish. So if you have a question or need more information to decide if a project is right for you, you can post it right there.

Our site is still a work in progress, BUT for today we have 2 new terrific PAYING, work from home projects to share.  Both projects are with a student recommended Project Manager who has successfully worked with FolioFLY student members since November 2009:
Project 1: Help design and develop a student training program – Superior English skills a MUST! College students only. For all the details goto
Project 2: Hand out and collect feedback surveys to fellow students – Get paid $100 to hand out and collect 100 surveys ($1.00 per completed survey) for a new educational company. No experience necessary.  High School AND College students may apply. For more details goto
Again, both projects are with a highly experienced Project Manager who has worked with our FolioFLY student members before. Please feel free to forward this email to help someone get paid work experience built around their school schedule, or apply yourself by emailing me at sperilli@foliofly.comafter you’ve read the project details.  LMK if you’d like to be considered for one of the spots before they’re gone!
Look forward to hearing from you soon!
Sandra Perilli

FolioFLY LLC, Founder

P: 201-410-4320
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Quoted – Grudgingly, young people finally flock to Twitter – Associated Press

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Grudgingly, young people finally flock to TwitterAssociated Press

They think it’s pointless, narcissistic. Some don’t even know what it is.

Even so, more young adults and teens — normally at the cutting edge of technology — are finally coming around to Twitter, using it for class or work, monitoring the minutiae of celebrities’ lives.

Scott Testa, a business administration professor who teaches marketing at Cabrini College in suburban Philadelphia, encourages his students to use Twitter to follow companies they would like to work for.

He also uses it to extend a conversation outside the classroom, in part because tweeting often draws comments “from those who might be a little more shy.”

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Quoted – Marketing to the Mommies – Demo Dirt

6 23 09 Bearman Cartoon John and Kate copy
Image by Bearman2007 via Flickr

Marketing to the Mommies

Marketers should approach mothers and women without children differently, says a Prospectiv “What Women Want” survey, which found that women with kids and women without have different reactions to various forms of online marketing.

Are mommy bloggers losing their influence? Marketing expert Scott Testa says that there is “no right or wrong answer.”

“If you look at samples, it costs less to a company to send them to a blogger than to a lot of mothers,” Testa, professor of business administration at Philadelphia-based Cabrini College. “The idea is to find out who these influential bloggers are and get information or samples to them and you can touch a market at a lower cost. It is cost-effective solution at getting the word out.”

Whether mommy bloggers are wielding less or more influence today than in the past is difficult to say, Testa adds, but there are still a few women who many moms still look to for product recommendations.

“In the blogging universe in general, some mommy bloggers hold considerable sway with their readership and to get them on your side is a very powerful thing,” he says. “Certain ones can influence new products launches and the effectiveness of new marketing campaigns, and there are some that can’t. It depends on the blogger herself and how big her audience is and how much sway she has with them.”

When it comes to marketing, Testa says he finds it “hard to believe” that reaching women with children versus women without would involve great differences in strategy, but agrees that some methods of online marketing would be more effective for some groups than for others.

“As for mommy blogging, the FCC is discussing whether to have mommy bloggers disclose how much compensation they are getting,” he explains. “When it comes to mommy blogging, that is an issue we may see come to a head in the next few months.”

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