Quoted – Verizon Weaves AT&T-Bashing Witticisms Into Legal Doc – Technewsworld

Verizon Communications Inc.
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Verizon‘s aggressive ad campaign to belittle AT&T has found its way into court documents. The company apparently made a deliberate effort to use language that would translate well for a mainstream audience, rather than couching its response to AT&T’s complaint in traditional legalese. The gambit seems to have earned it a plummy PR payoff, so far. Does this suggest a new marketing role for attorneys?

More than likely, AT&T did not forsee this type of response, Scott Testa, business professor at Cabrini College, told the E-Commerce Times.

“Between Verizon’s lawyers and its PR people, I would say the company is working this issue pretty well,” he said.

In many companies, lawyers and marketing departments have opposing goals, Testa continued, with the lawyers thinking defense and marketers thinking offense.

“Some corporate cultures are headed by marketers, some by lawyers. In this situation, it seems as though they are working hand in hand,” he remarked.

http://www.technewsworld.com/story/68672.html?wlc=1258721738

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Quoted – The Power Tweens – Philadelphia Inquirer

David Archuleta album cover
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The power tweens

These savvy 8-to-12-year-old girls are such a mighty market force they merit their own D.C. convention.

The grand ballroom at the Capital Hilton glowed neon purple, and Idol-er David Archuleta‘s “Crush” pulsed from giant speakers.

Less than a mile from the White House, the First National Tween Girl Summit – yes, summit – was under way. The event was part serious confab, part sparkly hearts and butterflies – just like its audience.

That would be those conflicted wannabe teens (but not quite there yet) – the 8- to 12-year-olds known as tweens.

Companies are cashing in on this tween influence, eager to seal brand loyalty at ever younger ages, said Scott Testa, a professor of business at Cabrini College who specializes in the demographic. More than ever, the marketplace is pushing a tween lifestyle heavy on teen aspiration, despite concerns from developmental experts – and even marketers themselves – over the loss of childhood.

http://www.philly.com/inquirer/magazine/20091021_The_power_tweens.html

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10 Best Inauguration Marketing Stunts

The Inauguration of Barack Obama
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Inauguration marketing – 10 examples of how marketers and advertisers are using the Inauguration to promote their products

Ten Best Inauguration Marketing Stunts

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