Quoted – Valentine’s Day War of the Roses – How to buy flowers for Valentine’s Day – SmartMoney

A poster with twelve flowers of different fami...
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Quoted – Valentine’s Day War of the Roses – How to buy flowers for Valentine’s Day  – SmartMoney

Getting a good deal on flowers this Valentine’s Day requires that you not linger too long when you stop to smell the roses.

In times of high demand, not all flower sellers are created equal, says Scott Testa, an assistant professor of business administration at Cabrini College in Radnor, Pa. Before you order, read both recent consumer reviews and ones from Valentine’s Day last year. If you’re buying online, be sure to check the fine print to see if the bouquet will come pre-arranged by a local florist or shipped in a box from the grower, he says. The latter can be cheaper, but it usually entails do-it-yourself arranging and may not include a vase.

Read more: Valentine’s Day War of the Roses (Page 2 of 2) at SmartMoney.com http://www.smartmoney.com/Spending/Deals/Valentines-Day-War-of-the-Roses/?page=2#ixzz0eHuMMy1F

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Quoted – D’oh . .Lessons from the Simpsons! – ASI Central

Clockwise from top left: Marge, Homer, Bart, S...
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Quoted – D’oh . .Lessons from the Simpsons! – ASI Central

show’s popularity across a large
demographic is perhaps the biggest
draw for marketers, says
Dr. Scott Testa, a professor at
Cabrini College. “The pop culture
appeal is multigenerational.
It crosses a lot of demographics.”

Plus, the Fox franchise has
proved it’s no flash in the pan.
That can’t be said for many
other entertainment properties.
“Twenty years is a testament
to how good the show is,” says
Testa. “Who wouldn’t want to
partner with a show that has that
kind of timeline?”


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Quoted – The Power Tweens – Philadelphia Inquirer

David Archuleta album cover
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The power tweens

These savvy 8-to-12-year-old girls are such a mighty market force they merit their own D.C. convention.

The grand ballroom at the Capital Hilton glowed neon purple, and Idol-er David Archuleta‘s “Crush” pulsed from giant speakers.

Less than a mile from the White House, the First National Tween Girl Summit – yes, summit – was under way. The event was part serious confab, part sparkly hearts and butterflies – just like its audience.

That would be those conflicted wannabe teens (but not quite there yet) – the 8- to 12-year-olds known as tweens.

Companies are cashing in on this tween influence, eager to seal brand loyalty at ever younger ages, said Scott Testa, a professor of business at Cabrini College who specializes in the demographic. More than ever, the marketplace is pushing a tween lifestyle heavy on teen aspiration, despite concerns from developmental experts – and even marketers themselves – over the loss of childhood.


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