Quoted – Amazon’s Kindle May Crash at the iPad

Barnes & Noble nook (ebook reader device)
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Amazon’s Kindle May Crash at the iPad

Amazon is developing an app that will let iPad owners have the Kindle e-book reader experience — including access to the Kindle bookstore, of course. It’s not a given that Apple will approve it, but Cabrini College marketing professor Scott Testa believes it’s likely. “That FTC investigation over Google Voice really spooked Apple,” he said.

mazon (Nasdaq: AMZN) has announced it is readying an app to read Kindle e-books onApple’s (Nasdaq: AAPL) iPad, as well as on other tablet computer devices. There are alreadyKindle apps for the Mac, PC, iPhone and BlackBerry.

The Kindle app for the iPad will aim to marry the best of both offerings. Users will be able to read their books on the bigger form factor of the iPad while taking advantage of Kindle’s whispersynch technology to download content.

The app will have the same features found on the Kindle e-book reader, such as the ability to create bookmarks, make notes and highlight text.

Amazon is not the only e-reader manufacturer developing an app for the iPad. Barnes & Noble(NYSE: BKS), which rolled out the Nook e-book reader at the end of last year, is also developing an app for the iPad.

A number of publishers have announced iPad apps in the works as well, including The Associated Press, Conde Nast and The Wall Street Journal. The Journal reportedly was supplied with a rare prototype of the device — kept under lock and key — for development of its app.

The FTC Looms

Apple probably would reject the Amazon app for the iPad — and the Barnes & Noble app as well — “but that FTC investigation over Google (Nasdaq: GOOG) Voice really spooked Apple,”Cabrini College marketing Learn how SugarCRM will improve your business. Free Trial. Click here. professor Scott Testa told MacNewsWorld. “For that reason, I think these apps are going to be approved.”

Apple also doesn’t want to deal with the barrage of criticism it would get from the public if it kept the Kindle off the iPad, he added.

Enemy Territory

Amazon’s motives in developing an app for enemy territory are equally compelling, Testa added. “Basically, it is a book seller. They may make money off of the hardware, but they also do selling the content. They have a vested interest in making their platform as open as possible to keep their customers — who may well want to own more than one e-reader device — as happy as possible.”

http://www.ecommercetimes.com/story/Amazons-Kindle-May-Crash-at-the-iPad-69602.html?wlc=1269364240

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Quoted – Amazon vs. Apple: Battle of the books – MSN

Apple Inc.
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Amazon vs. Apple: Battle of the books

With its new iPad, Apple is taking aim at Amazon’s core business and its Kindle book reader. Can the ‘e-tail’ pioneer keep up as books, music and movies go all-download?

Amazon.com has come out on top in the digital revolution that’s moving sales of books — as well as compact discs, DVDs and lots of other products — online.

But there’s a second digital uprising afoot, and some experts think Amazon won’t fare as well — and could lose a sizable chunk of its core bookselling business.

Any Amazon losses would likely be gains for Apple which could do to its “e-tail” rival what Amazon has been doing to brick-and-mortar competitors.

Apple’s chief weapon in this battle of online giants — the iPad — will be rolled out April 3, with preorders starting March 12. Among the many things people will be able to do with these flat touch-screen computers: download and read digital books from Apple’s new iBookstore.

One of the main reasons Apple dominates music is the popularity of its iPod players and its music-playing iPhone. Lots of companies make music players, but Apple dominates so thoroughly that “iPod” is nearly a generic term.

Though we won’t know for sure until it hits the market, with its smooth interface and bright color screen, the iPad seems sure to be a comfortable way to read books, believes Scott Testa, a professor of business administration at Cabrini College in the Philadelphia area and an avid Kindle user. “The iPad is going to blow the Kindle away as far as ease of use and the quality of the screen,” he says.

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