Quoted – Dicas do ‘Wall Street Journal’ para economizar em 2010 – Estadao.com.br

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Dicas do ‘Wall Street Journal’ para economizar em 2010

A coluna eletrônica “Smart Money” do diário nova-iorquino The Wall Street Journal traz nesta segunda-feira dez dicas para economizar dinheiro em 2010. As sugestões foram pensadas para os moradores dos Estados Unidos, mas pelo menos seis delas podem ser aplicadas no Brasil.

Pechinche – “Se o produto é caro, é louco quem não pechincha”, disse ao WSJ o professor Scott Testa, do Calibri College. Muitas vezes, basta perguntar se existe uma chance de pagar menos no produto e o vendedor cede, segundo o jornal. Por exemplo, uma pesquisa mostrou que 68% dos proprietários de imóveis baixariam o aluguel para reter o inquilino (vale lembrar que o levantamento foi feito nos EUA, onde o setor imobiliário não tem andado bem).

http://blogs.estadao.com.br/radar-economico/2009/12/28/dicas-do-‘wall-street-journal’-para-economizar-em-2010/

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Quoted – Get Listed in Today’s Mobile ‘Yellow Pages’ – Fox Business News

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Get Listed in Today’s Mobile ‘Yellow Pages

A Web presence wasn’t always one of the top priorities for hometown-grown businesses, but with mobile devices now the most popular search tool for many Web surfers, those priorities indeed have shifted.

The strategies used to optimize a Web site’s visibility five or six years ago are ineffective by today’s mobile standards, according to Dr.  Scott Testa, assistant professor of business administration at Cabrini College in Philadelphia.

“Because smartphones are location aware, the smartphone user, for all intents and purposes, is also location aware. Businesses should look at local search optimization as the ‘holy grail’ of web visibility,” Testa said.

Businesses are already starting to pay for local listings, as Google is currently test running its local services on a pay-for-play basis. In the future, most businesses will be willing to pay more for a local listing, Testa said, because they are going to see at least 20 times the return as a listing in traditional print Yellow Pages.

http://smallbusiness.m.foxbusiness.com/quickPage.html?page=20273&content=28737628&pageNum=-1

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Quoted – Good News From Google Fuels Tech-Sector Optimism – ECommerce Times

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Google spurred hopes for a tech-sector recovery with a surprisingly robust quarterly earnings report and news that it’s in the mood to shop. IBM also delivered better-than-expected results on the heels of a stellar report from bellwether Intel earlier in the week. Mergers and acquisitions are likely to be making headlines in the days ahead. Cisco, for one, has a couple of multibillion-dollar deals in the works.

Google and other tech companies — notably Cisco (Nasdaq: CSCO) More about Cisco Systems, which hopes to acquire video-conferencing company Tandberg (possibly for more than the $3 billion it initially offered) and mobile infrastructure firm Starent for $2.9 billion — are clearly feeling positive enough about the economy to embark on major acquisitions, said Scott Testa, a business professor with Cabrini College.

“I think going forward we are going to see more mergers and acquisitions across a wide range of industries, both large and small deals,” he told the E-Commerce Times.

http://www.ecommercetimes.com/story/Good-News-From-Google-Fuels-Tech-Sector-Optimism-68403.html?wlc=1255775439

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Quoted – Linuxinsider – Dell building Android Powered Internet Device

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Quoted – Linuxinsider – Dell building Android Powered Internet Device

http://www.linuxinsider.com/rsstory/67473.html?wlc=1246629342

In pursuing this path, Dell may be looking for another way to differentiate itself in the netbook market — though a pocket-sized Internet device is not a netbook, noted Scott Testa, a marketing Grow Your Business-Fast! Sign up for a FREE trial of Infusionsoft and double your sales in 12 months. consultant and professor of marketing at St. Joseph’s University.

Still, using Android and the ARM architecture could give product makers such as Dell a lower-cost product. At a time when PC devices and smartphones are converging, a return to the PDA mentality could offer Dell some possibilities, he said.

“There is no license fee and no Microsoft (Nasdaq: MSFT) More about Microsoft tax to pay for the operating system. I can see an opening for them,” Testa told LinuxInsider.

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Facebook’s $200M investment values co. at $10B

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http://www.businessweek.com/ap/financialnews/D98E4IO01.htm

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