Quoted – 7 ways to score discounted gift cards

Assortment of gift cards
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According to the National Retail Federation, restaurant cards are one of the most popular gift card choices — coming in second only to department stores. Consumers can save big on these cards by visiting websites such as Restaurant.com that offer them for prices lower than face value.

Buyers can browse by location, cuisine and average entree price. The choices vary widely, from local mom-and-pops to major chains. There are also multiple discount levels, with purchase prices that represent a 50 percent savings or more.

While it’s possible to score some good deals with Restaurant.com, be sure to read the fine print, says Scott Testa, a retail consultant and assistant professor of business administration at Cabrini College near Philadelphia.

Read more: 7 ways to score discounted gift cards http://www.bankrate.com/finance/credit-cards/7-ways-to-score-discounted-gift-cards-1.aspx#ixzz15YG1YOoN




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Quoted – The holiday shopping season keeps on ringing – Houston Chronicle

Assortment of gift cards
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The holiday shopping season keeps on ringing

For retailers, this week and next are expected to bring strong customer traffic as consumers hunt for discounts.

Nationally, retailers saw a 2.3 increase sales for the week ending Dec. 26 compared with last year, according to a report released Tuesday by the International Council of Shopping Centers and Goldman Sachs.

Gift cards

Many consumers are in stores this week using gift cards they got for Christmas.

Retailers like gift cards because they drive customer traffic and people often spend more than the value of the card once they’re in the store, said Scott Testa, professor of business at Cabrini College near Philadelphia.

Consumers regularly lose gift cards, he noted, which also benefits a chain’s bottom line.

“My advice to consumers is use it or lose it,” Testa said.


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