Quoted – D’oh . .Lessons from the Simpsons! – ASI Central

Clockwise from top left: Marge, Homer, Bart, S...
Image via Wikipedia

Quoted – D’oh . .Lessons from the Simpsons! – ASI Central

The
show’s popularity across a large
demographic is perhaps the biggest
draw for marketers, says
Dr. Scott Testa, a professor at
Cabrini College. “The pop culture
appeal is multigenerational.
It crosses a lot of demographics.”

Plus, the Fox franchise has
proved it’s no flash in the pan.
That can’t be said for many
other entertainment properties.
“Twenty years is a testament
to how good the show is,” says
Testa. “Who wouldn’t want to
partner with a show that has that
kind of timeline?”

http://www.asicentral.com/html/open/news/successfulpromotions/jan10/pdfs/lessonsfromthesimpsons.pdf

Reblog this post [with Zemanta]

Quoted – How to Negotiate Just About Anything – The Faster Times

Taxi Negotiation
Image by Ikhlasul Amal via Flickr

Unlike Time Warner and Fox executives, or Democrats and Republicans, most folks eager to build personal wealth need skill in personal negotiations. Most days bring a boss who won’t approve a project, a store that won’t accept a returned product, or a child who refuses to clean up. And most situations can end with both sides happy (enough). Here’s how.

Take emotion out of the equation

However, says Scott Testa, a professor of business administration at Cabrini College, be prepared to walk away. “When you show emotion, it shows fear,” he explains. On that score, you can prosper by finding ways to disarm the adversary with cool.

What you don’t want to do, is to leave the table with a win-at-all-cost, says Testa. Be graceful. Go for the win-win.

And be ready to talk about just what “winning” means.

http://thefastertimes.com/personalfinance/2010/01/04/how-to-negotiate-just-about-anything/

Reblog this post [with Zemanta]