Quoted – FTC Sues, What’s the Fallout for Intel? – Datamation

Image representing Intel as depicted in CrunchBase
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Quoted – FTC Sues, What’s the Fallout for Intel? – Datamation

The Federal Trade Commission‘s lawsuit against Intel isn’t earning a lot of cheers of support, except maybe from nVidia. In fact, analysts think the suit over claims that the world’s biggest chip maker used its market position to stifle competitors is late and pointless.

The FTC’s slowness isn’t the only problem. It’s also toothless. “If history tells us anything, at the end of the day, most are pretty unsuccessful. Microsoft did not get broken up. IBMBusiness Administration at Cabrini College in Philadelphia. did not get broke up. These big cases are generally unsuccessful,” said Scott Testa, professor of

While nVidia will be all too happy to help the FTC in the case, AMD has settled its legal beef with Intel and just received the $1.25 billion settlement. However, even if it doesn’t want to testify, it has no choice.

“They may be subpoenaed. They may not have a choice. When you get subpoenaed you don’t say ‘Hey it’s settled, we don’t want to talk about it.’ You go,” said Professor Testa.

Testa said Intel can’t be timid about such accusations if it wants to compete, nor should it. “At some point in time you have to compete. I don’t think a company should be penalized for being superior. They are an aggressive company and they shouldn’t run their business wrapped around legal ramifications. They should run their business around business ramifications,” he said.

http://itmanagement.earthweb.com/features/article.php/3853911/FTC-Sues-Whats-the-Fallout-for-Intel

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Quoted – The unstoppable Kevin Trudeau: Infamous infomercial king is at it again – Walletpop.com

Trudeau's book Natural Cures – Updated Edition
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Even if you don’t know Kevin Trudeau by name, you’ll likely recognize his face. You’ve probably seen him while channel surfing during a bout of insomnia; he’s the perfectly coiffed guy who confidently explains to one or more women on his talk show style-infomercials about having the answers for all that worries you — from illness to money.

Trudeau is a legendary figure in the world of infomercials, with a charismatic approach that has won him a legion of followers. Over the years, he’s offered us advice on how to beat cancer, improve our memory, read faster, lose weight and straighten out our finances. Now he’s onto the next life-altering topic. Trudeau is currently saturating the infomercial airwaves with 30-minute segments about his latest book: “Free Money ‘They’ Don’t Want You to Know About.”

Trudeau has sold millions of books that dole out his expansive range of advice. Yet, one thing his adoring fans might not realize is that the charming pitchman on the television is also a convicted felon who has been slammed with an extraordinary series of sanctions by the FTC for allegedly misleading consumers. Currently, there is a $40 million-plus fine looming over Trudeau’s head in an ongoing court battle with the Federal Trade Commission. A judge even gave him the distinction of being the only pitchman banned from doing infomercials.

Trudeau has managed to turn the constant allegations by the government into a marketing tool. The more trouble he’s in, the more he looks like a hero speaking out against a vast government conspiracy intended to silence his powerful messages. His messages, he claims, are ones that the government doesn’t want you to know. In fact, the phrase “They don’t want you to know about” is incorporated into his most recent book titles.

“It’s a testament to his sales ability and naivete of the consumer. This is a person who time and time again has been targeted by different government agencies due to unsavory business practices and continues to sell product,” said Scott Testa, a marketing professor at Cabrini College outside Philadelphia.

http://www.walletpop.com/blog/2009/12/03/the-infamous-king-of-infomercials-kevin-trudeau-is-at-it-again/

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Quoted – How to Get the Biggest Savings this Holiday Season – Denver Post

A typical Best Buy store at the Ravenswood 101...
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Stores are stocking less inventory this holiday season, so Traci Lunsford decided to start her shopping last month.

“I will receive the bill in November and have it paid off by December,” says the Thornton resident, who has been using coupons and daily deals from Upromise.com to help curtail her holiday spending.

Marketing experts say zealous coupon clippers and tenacious bargain hunters such as Lunsford will reap the greatest savings this holiday season.

But they also warn that shoppers are unlikely to find the usual last-minute price cuts in the days before Christmas.

Why? To compensate for soft sales throughout the past year, retailers are keeping inventories low to prevent stock from languishing on shelves. Black Friday and Cyber Monday — the weekdays immediately after Thanksgiving — promise shoppers the deepest discounts.

“The more expensive the item . . . the more open the store will be to negotiating,”says Scott Testa, a business-administration professor at Cabrini College in Philadelphia.

“Consumers have nothing to lose,” he adds. “If you have money to spend, you will get as good a deal as you will ever see.”

Wal-Mart and Best Buy both advertise price-matching. To take advantage of it, shoppers should arm themselves with mailers and inserts before hitting the stores.

“Bring your laptop into the store,” Testa says. “Show them the ad you found on Amazon with a $999 price compared to their $1,050 and ask them if there is something they can do for you.”

http://www.denverpost.com/lifestyles/ci_13835889

http://www.dailycomet.com/article/20091125/ARTICLES/911209864/1008?Title=How-to-get-the-biggest-savings-this-holiday-shopping-season

http://www.capecodonline.com/apps/pbcs.dll/article?AID=/20091127/LIFE/911270302

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Interviewed – ABC – Mommy Blogging – Issues with the FTC

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ABC – Television Interview – Mommy Blogging – Issues with the FTC

http://abclocal.go.com/wpvi/story?section=news/special_reports&id=6808029

But there has been some controversy surrounding the hundreds of thousands of mommy bloggers saturating this internet niche. The Federal Trade Commission is considering a move to regulate bloggers bread and butter, their endorsement of products.

But Saint Joseph’s marketing professor Scott Testa says this may be a realm the FTC will have trouble controlling.

“It’s so subjective in so many different areas I think it would be very hard to regulate that.”

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