Quoted – Cheaper ways to get ink help keep businesses in the black

Ink tubes connected to the printer cartridges
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While economists and business analysts have been busy fretting over the rate of the economic recovery, grossly focused on the latest jobs report, GDP figures and the inflation rate, maybe there is a more obvious indicator they should have been paying attention to all along: the ink cartridge business.

It’s something many businesses cannot live without: the ability to print checks, invoices, records and receipts.  And at prices ranging from $25 to $200 apiece, printer, ink and toner purchases can be among the more expensive for a company.

“If business is just down, you’re simply doing less printing,” stressed Scott Testa, professor of business administration at Cabrini College in Philadelphia.

http://news.medill.northwestern.edu/chicago/news.aspx?id=167790

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Social Networking Consultants

LONDON, ENGLAND - MARCH 25:  In this photo ill...
Image by Getty Images via @daylife

My friend Bob Garrett at Garrett consulting  http://garrettconsultants.com/ has been doing some work in regards to Social Networking on some of my Social networking accounts. . the results have been amazing. . if you are business or individual who is looking to build your presence in this area you should definitely talk to him. .

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Help Wanted – Marketing Intern

Internet Marketing Internship

About Applied Systems Technology, Inc. (AST)

Applied Systems Technology is a software development and management consulting firm exclusively serving the staffing industry.

Since 1985, we have helped staffing firms re-engineer their business processes and better realize the potential of technology to drive change, improve efficiency, and enhance profitability.

AST currently has 15 employees, and is based out of the Hudson Valley, NY. We have remote offices in Albany, NY, and Philadelphia, PA.

AST and Internet Marketing

Everett Reiss is the Director of Marketing and Communication for AST, overseeing and being hands-on in the following areas of Internet Marketing:

  • Maintaining main website: http://www.astusa.com and Staffing Energy Center, which is directed at clients: http://astusa.com/staffingenergycenter.
  • Running Mad Staffing Blog: http://astusa.com/staffing-blog.
  • Weekly and monthly email marketing campaigns to clients, prospects, and industry leaders.
  • Direct mail campaigns to clients through Sendoutcards.com.
  • Writing and posting monthly press releases on website and through PRWeb.
  • Producing and posting helpful YouTube videos for the staffing industry.
  • Directing AST’s social media presence on Linkedin, Twitter, and Facebook.
  • Weekly and monthly email and website analytical reporting.
  • Webinars and association speaking engagements on technology and social media.

AST continues to devote more and more time and resources to Internet marketing because of its low cost (excluding time), the ROI thus far, and ability to directly interact with target audience (staffing executives and managers).

How Does an Internet Marketing Internship Fit into the Mix?

AST is a small business, so everyone wears multiple hats.  In addition to marketing, Everett is involved with project management and account management.  Additional hands are needed to help in the following areas:

  • Keyword and SEO research using Google’s Keyword Research Tool.
  • Search engine optimizing the content that Everett and other AST employees write for main website and blogs.
  • Formatting the content that Everett writes for distribution on Mad Staffing Blog, email campaigns, and through other channels such as PRWeb.
  • Keeping our email database up-to-date and carving it up into additional segments: type of staffing firm, women-owned, geographic, etc…
  • Monitoring conversations on Twitter and Linkedin that AST should be aware of and could potentially participate in, or encourage clients to participate in.
  • Edit and posting some of the video content that AST produces on YouTube and blog.
  • Researching other tools and areas of social media that either intern or Everett sees value in potentially adopting.
  • Potentially work one-on-one with AST staff members to build out their Linkedin profiles and maybe even Twitter profiles.
  • Post updates on AST’s Facebook Fan Page and Twitter profile.
  • Potentially contribute content for the Mad Staffing Blog, Squidoo pages, Linkedin discussions, and even Wikipedia.

Requirements

We are looking for applicants with the following skills, experience, and disposition:

  • Microsoft Office products, especially Word and Excel.
  • Some college-level marketing coursework and/or experience.
  • Comfort and familiarity with social media (e.g. Twitter, Facebook, Linkedin, and blogging).
  • Creative and business-writing experience.
  • Ability to do a thorough job on structured tasks such as maintaining an email database, while being able to do more open-ended research and writing assignments.
  • Familiarity with HTML, basic video editing, and graphic design experience is a plus.

Other Details About Internship

  • This is an unpaid internship.
  • 10 to 20 hours per week.
  • Flexible hours.
  • This is a “remote internship”: meetings will take place in public places, coffee shops, or on campus in areas with Wi-Fi.  Most of the work can be done remotely.
  • Intern can use their own laptop, or a laptop can be provided.

If Interested…

Email your resume to Everett Reiss at ev@astusa.com, and in the body of the email explain why this internship interests you and why you would be a good candidate for it.

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Quoted – Sears/Kmart offers to rent Valley stores

This is a row of Cash Registers at a Target st...
Image via Wikipedia

n an unusual move, the owner of Sears and Kmart is publicly seeking out additional businesses to operate in its stores, including several Valley locations.

Sears Holdings Corp. launched a website earlier this year detailing information about store locations available to rent — in both closed stores and ones still open.

Five Valley stores show up on http://www.shcrealty.com as places the company would welcome new businesses operating within the existing stores. They include Kmart stores in Clovis, Coalinga and Kingsburg, and Sears stores and their auto centers in Sierra Vista Mall in Clovis and Manchester Center in Fresno.

“Traditionally when retailers look to do things like this, they usually do it quietly,” said Scott Testa, a professor who follows the retail business at Cabrini College in Philadelphia. “The idea that they would do this in a public forum … is in some ways very unique.”

New tenants could locate within a current store — either a cart or a shop — or in another empty space in a Sears Holdings-owned shopping center.

“It’s basically letting people know that in these locations we have some extra space,” said Sears Holdings spokeswoman Kim Freely. “If the partnership makes sense, we could make some additional retail space available for other vendors.”

Freely used the example of Edwin Watts Golf Shops, which is opening 12 shops inside Sears stores around the country.

It’s not unusual for stores to open within larger stores — think Starbucks inside Target or Sephora’s recent appearance inside J.C. Penney stores.

Although not typical, Sears’ real-estate website is just another form of marketing, said Walter Smith, senior vice president of Grubb & Ellis/ Pearson Commercial realty firm in Fresno.

“They’re just helping to make sure they get as much exposure as possible,” he said.

Sears owns many of the properties its stores are in, Smith said.

When billionaire investor and Kmart chairman Edward Lampert bought Sears and merged the two companies in 2005, Wall Street analysts expected the new company to make money selling valuable locations.

The real estate crash prevented that, however, and Sears Holdings was stuck with 3,900 full-line and specialty stores. The company closed 60 underperforming stores in 2009, but remains a company “that is struggling to find its way,” competing against heavy hitters like Target and Walmart, Testa said.

Testa said the website could be a way for the company to find out if it can make more money leasing to another retailer instead of operating a Sears or Kmart, but Freely from Sears Holdings said that is not the intent.

Smith and representatives from Sierra Vista and Sears Holdings all said no deals for new stores inside Sears or Kmart stores in the Valley had been finalized.

But, said Smith, “it could be happening in our market, and that’s OK.”

http://www.tradingmarkets.com/news/stock-alert/kmrt_shld_sears/kmart-offers-to-rent-valley-stores-980973.html

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Quoted – A good fit in the market is key for clothes sellers

Closeup of a copper rivet on blue jeans.
Image via Wikipedia

What odds for survival would you have given the men’s store Mortar when it opened in March?

The store sells denim jeans from $189 to $330. Shirts are $100 to $220. The designer boutique is not on Post Oak Boulevard — it is in Montrose. And while the economy is picking up, the apparel retail industry is far from booming.

But for co-owners Iris Siff and Sacha Nelson, it’s a fine time to be in retail. They have already made plans to move their less than 3-month-old store at 1844 Westheimer to a nearby space almost three times the size.

If their initial solid business is an indication, the owners found a winning formula by focusing on upscale contemporary casual attire — they don’t sell suits — for men in their 30s and 40s while offering the same level of service one finds at a high-end store selling business clothes. Most of their lines are exclusives from emerging designers.

For a concept like Mortar to work, it does not have to reach large numbers of men, but it does need to convince its targeted shopper that what it offers is unique and relevant to his lifestyle, said Scott Testa, professor of business at Cabrini College near Philadelphia.

“If you can identify a really specific segment of the market and understand it and gain traction through word of mouth, you can explode,” Testa said. “As the saying goes, ‘There’s riches in niches.’”

For such businesses “there’s less price pressure because they’re looked upon as having things that are unique,” he said.

http://www.chron.com/disp/story.mpl/business/7027714.html

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