Post by Scott Cunningham

TheReferralAdvisor.com Your LinkedIn profile should be thought of as a marketing tool. Think about what your objectives are on LinkedIn and update your profile accordingly.

For example, do you want to use LinkedIn to…

• find a job
• generate leads & referrals
• find an investor
• find referral partners
• find subscribers for your email newsletter

Because many people haven’t determined how to accomplish their objectives with LinkedIn, they tend to provide only the basic information.

The purpose of this is to take you beyond the basics and show you how to get the most from your LinkedIn profile. Therefore, I have assumed that you have already provided the basic information on your profile.

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