Quoted – How to Get the Biggest Savings this Holiday Season – Denver Post

A typical Best Buy store at the Ravenswood 101...
Image via Wikipedia

Stores are stocking less inventory this holiday season, so Traci Lunsford decided to start her shopping last month.

“I will receive the bill in November and have it paid off by December,” says the Thornton resident, who has been using coupons and daily deals from Upromise.com to help curtail her holiday spending.

Marketing experts say zealous coupon clippers and tenacious bargain hunters such as Lunsford will reap the greatest savings this holiday season.

But they also warn that shoppers are unlikely to find the usual last-minute price cuts in the days before Christmas.

Why? To compensate for soft sales throughout the past year, retailers are keeping inventories low to prevent stock from languishing on shelves. Black Friday and Cyber Monday — the weekdays immediately after Thanksgiving — promise shoppers the deepest discounts.

“The more expensive the item . . . the more open the store will be to negotiating,”says Scott Testa, a business-administration professor at Cabrini College in Philadelphia.

“Consumers have nothing to lose,” he adds. “If you have money to spend, you will get as good a deal as you will ever see.”

Wal-Mart and Best Buy both advertise price-matching. To take advantage of it, shoppers should arm themselves with mailers and inserts before hitting the stores.

“Bring your laptop into the store,” Testa says. “Show them the ad you found on Amazon with a $999 price compared to their $1,050 and ask them if there is something they can do for you.”

http://www.denverpost.com/lifestyles/ci_13835889

http://www.dailycomet.com/article/20091125/ARTICLES/911209864/1008?Title=How-to-get-the-biggest-savings-this-holiday-shopping-season

http://www.capecodonline.com/apps/pbcs.dll/article?AID=/20091127/LIFE/911270302

Reblog this post [with Zemanta]

Quoted – How to Sell to the Cool Kids!

Holy Geek Squad, Batman!
Image by Daniel Greene via Flickr

How to Sell to the Cool Kids!

http://blog.geezeo.com/2009/03/how-to-sell-to-the-cool-kids/

It’s a state of mind: Cool can mean different things to different audiences. For example, Best Buy’s Geek Squad (Stock Quote: BBY) makes it cool to be a geek, says Dr. Scott Testa, professor of marketing at St. Joseph’s University who also writes Dr. Scott’s Cool Marketing and Business Blog. Mountain Dew’s close relationship with extreme sports makes it the brand for teen boys, but Cadillac’s coolness is more mature and sophisticated. So consider your audience when determining how cool you want to be.

Reblog this post [with Zemanta]