American Broadcasting Company – Dr. Scott's Business Blog

Quoted – Talking head Baldi now an iPhone app – Santa Cruz Sentinel

December 10, 2009 by Scott Testa 32 Comments

: Image via CrunchBase

SANTA CRUZ — A robotic voice lurches into reciting a snippet of news and a pale, bald, animated head suddenly seems alive on the iPhone of Dominic Massaro, a UC Santa Cruz psychologist.

The $4.99 iPhone application is the latest step in Baldi’s evolution since Massaro created it two decades ago. Previously, the character helped hearing-impaired kids to produce and recognize sounds, helped people learn to read and helped autistic kids recognize emotion. Baldi can recite Web sites, e-mails, books and other texts. It has been featured in Newsweek and on ABC News.

“Instead of being chained to a desktop or a laptop, it can be carried with you,” said Scott Testa, professor of business administration at Cabrini College in Philadelphia, who is not associated with the product. “It’s a great business decision.”

http://www.santacruzsentinel.com/localnews/ci_13915189

Filed Under: apple Tagged With: Add new tag, American Broadcasting Company, Cabrini College, California, Counties, IPhone, Newsweek, Philadelphia, Professor, SANTA CRUZ, United States, University of California-Santa Cruz

Interviewed – ABC – Mommy Blogging – Issues with the FTC

May 14, 2009 by Scott Testa Leave a Comment

: Image via Wikipedia

ABC – Television Interview – Mommy Blogging – Issues with the FTC

http://abclocal.go.com/wpvi/story?section=news/special_reports&id=6808029

But there has been some controversy surrounding the hundreds of thousands of mommy bloggers saturating this internet niche. The Federal Trade Commission is considering a move to regulate bloggers bread and butter, their endorsement of products.

But Saint Joseph’s marketing professor Scott Testa says this may be a realm the FTC will have trouble controlling.

“It’s so subjective in so many different areas I think it would be very hard to regulate that.”