Quoted – How to Negotiate Just About Anything – The Faster Times

Taxi Negotiation
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Unlike Time Warner and Fox executives, or Democrats and Republicans, most folks eager to build personal wealth need skill in personal negotiations. Most days bring a boss who won’t approve a project, a store that won’t accept a returned product, or a child who refuses to clean up. And most situations can end with both sides happy (enough). Here’s how.

Take emotion out of the equation

However, says Scott Testa, a professor of business administration at Cabrini College, be prepared to walk away. “When you show emotion, it shows fear,” he explains. On that score, you can prosper by finding ways to disarm the adversary with cool.

What you don’t want to do, is to leave the table with a win-at-all-cost, says Testa. Be graceful. Go for the win-win.

And be ready to talk about just what “winning” means.


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Quoted – In recession, bridal shops sing wedding bell blues – Washington Business Journal

In recession, bridal shops sing wedding bell blues

Spring may be the beginning of the wedding season for many blushing brides, but in this recession year it also ushered in a train of bridal shop closures throughout the region, including the demise of some prominent stores.

This year has been brutal for retailers in general and particularly for purveyors of high-ticket items such as bridal dresses, said retail expert Scott Testa, a professor of business administration at Philadelphia’s Cabrini College.

Although some mom and pop stores are closing because second-generation owners are not as interested in the business, Testa said others are the victims of what he called “economic Darwinism,” where only the strongest survive in a recession.

Bridal shop operators who own their buildings are finding themselves in a better position because they are not subject to rents they cannot pay, he said.


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Quoted – 10 Ways to Save Money in 2010 – SmartMoney

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Quoted – 10 Ways to Save Money in 2010 – SmartMoney

Making a commitment to save money in 2010 is the rare New Year’s resolution that is easy to keep.

After a turbulent economic year, it’s a popular one, too. A December survey from financial service firm Edward Jones found saving more money next year is the top resolution for that a third of consumers.

“When times get tough, consumers have to get aggressive,” says Scott Testa, an assistant professor of business administration at Calibri College in Radnor, Pa. “On a high-priced item, you’re crazy if you don’t haggle.” It doesn’t take a hard-line negotiation in most cases, either – you just have to ask if there’s any chance for a better price, he says. For example, 68% of landlords said they would lower rents or give a month or more free to retain tenants, according to a recent Rent.com survey. (For good haggling opportunities to take advantage of, click here and here.)

Collective buying groups like Groupon.com serve as haggling on training wheels, offering prenegotiated discounts if a certain number of shoppers buy in.


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Quoted – Get Listed in Today’s Mobile ‘Yellow Pages’ – Fox Business News

Current Yellow Pages logo.
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Get Listed in Today’s Mobile ‘Yellow Pages

A Web presence wasn’t always one of the top priorities for hometown-grown businesses, but with mobile devices now the most popular search tool for many Web surfers, those priorities indeed have shifted.

The strategies used to optimize a Web site’s visibility five or six years ago are ineffective by today’s mobile standards, according to Dr.  Scott Testa, assistant professor of business administration at Cabrini College in Philadelphia.

“Because smartphones are location aware, the smartphone user, for all intents and purposes, is also location aware. Businesses should look at local search optimization as the ‘holy grail’ of web visibility,” Testa said.

Businesses are already starting to pay for local listings, as Google is currently test running its local services on a pay-for-play basis. In the future, most businesses will be willing to pay more for a local listing, Testa said, because they are going to see at least 20 times the return as a listing in traditional print Yellow Pages.


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Quoted – Shop local: Think Main Street – not the mall – for holiday gifts – Enterprisenews.com

Latrobe, Pennsylvania
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Shop local: Think Main Street – not the mall – for holiday gifts

This holiday season, steer your car – or, better yet, your feet – toward your downtown shopping district to get those gifts.

Not only will you find more unique items than at the mall, you’ll be helping your community and neighbors thrive, saving on gas, and protecting the environment, Main Street business advocates say.

Support the community

Local business owners are a vital part of a community. They buy supplies locally, hire local services and employees, and donate a larger percentage of profits to local events and smaller organizations than box stores, said Lauren Adkins, director of field services at the National Trust Main Street Center. Owners sit on parent-teacher organizations, school boards and civic groups. A bonus: A vital downtown increases a home’s assessed value and resale price.

Save on gas

Your downtown shopping district is more centrally located and requires less gas to get to than driving to a mall, which typically is located on the outskirts of town, said Scott Testa, a business administration professor at Cabrini College in Pennsylvania who writes about retail.


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