Quoted – Apple’s Leaky Vietnamese Connection

Apple bling iPhone wallpaper
Image by The Pug Father via Flickr

Why so many Apple leaks from Vietnam? Once again, the Vietnamese blog Tinhte has revealed what could be a real-deal upcoming Apple product. The blog recently showed a new MacBook days before Apple announced it, as well as an iPhone prototype that looks very much like the 4th-gen device Gizmodo obtained last month. This time, Tinthe has shown an iPod touch with a 2MP camera.

Since tight control over new product information is an important part of Apple’s success strategy in its markets, this latest rash of leaks — multiple fourth-generation iPhones, information on MacBooks and now this supposed iPod — must be disturbing to the company. However, it shouldn’t be surprising, according to Scott Testa, a professor of business administration at Cabrini College in Philadelphia.

“If you’re a large company, and you’re outsourcing R&D and manufacturing, you’re going to have leaks,” he told MacNewsWorld. “That stuff is going to happen.”

While the Tinhte leaks may have minimal impact on Apple’s marketing strategy, Cabrini contended, that’s not the case with another lapse in the company’s information control: the obtaining of an iPhone prototype by the gadget website Gizmodo.

“Apple gains a lot marketing firepower from the secrecy of their products,” he asserted. “The loss of the prototype did much more damage than the other [leaks].”

While the Tinhte leaks may have minimal impact on Apple’s marketing strategy, Cabrini contended, that’s not the case with another lapse in the company’s information control: the obtaining of an iPhone prototype by the gadget website Gizmodo.

“Apple gains a lot marketing firepower from the secrecy of their products,” he asserted. “The loss of the prototype did much more damage than the other [leaks].”

http://www.macnewsworld.com/story/Apples-Leaky-Vietnamese-Connection-70042.html

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Wanted Students looking for Sales Position

Hi Dr. Testa,
I hope all is well with you and your students!
I wanted to send you a link to a great new opportunity for students seriously considering a job in sales. (Not marketing or PR, but actual selling.)
The internship reports to the Director of Sales at South Jersey Magazine.  The student selected for this experience will be able to job shadow the director, AND go out on the road with experienced sales reps to learn first hand how sales are done the South Jersey Magazine way.
It’s a fast turn-around time for candidates to apply, so if they’re able to get me a resume by this Wednesday, May 26 – or NO later than this Thursday morning before 1:00pm – I’ll be sure to include them in my reviews.
All the best to you and looking forward to staying in touch over the summer!

If you have any questions, please just let me know.

Cheers,
Sandy
Sandra Perilli
FolioFLY LLC, Founder
201-410-4320
www.foliofly.com (site in progress)
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Quoted – Lower energy prices leads to cheaper cost of living; inflation still in check

Bureau of Labor Statistics logo RGB colors.
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The cost of living fell slightly in April, led by lower energy prices, a sign that inflation is still in check. But prices rose in the Midwest

The U.S. Bureau of Labor Statistics reported Wednesday a 0.1 percent decrease in the Consumer Price Index on a seasonally adjusted basis. The index for energy dropped 1.4 percent while food prices were essentially flat, up 0.2 percent. The core index remained stable.

“As long as unemployment continues to be stubborn, I think the Fed is going to stay on the sidelines for a while,” said Wai, who predicts flat interest rates for the year.

http://news.medill.northwestern.edu/chicago/news.aspx?id=164844

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Quoted – Time for a successor to Oprah? Who will it be? – Forbes

Winfrey on the first national broadcast of The...
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Oprah, the media mogul who’s one of the most influential women in the world and also one of the richest, has reached a level of success that’s not easily replicated. But now that the queen of talk is pursuing a more behind-the-scenes role with The Oprah Winfrey Network, there may finally be room for a successor.

But it won’t be easy to fill her shoes. The key to Oprah’s vast wealth–Forbes estimates her net worth at $2.4 billion — has been in owning her brand. Her unique mix of drive, popular appeal and business savvy sets her apart from most mere talking heads.

“She has multiple revenue streams that allow her to leverage her brand better than anyone on this planet,” says Scott Testa, an entertainment industry consultant and marketing professor at Cabrini College in Philadelphia.

But she’s not the only one who has extended her media empire beyond a single talk show.

Rachael Ray got her start in 2001 as a chatty cook on the Food Network’s 30-Minute Meals. Today Ray hosts a syndicated hour-long talk show, The Rachael Ray Show, in addition to 30-Minute Meals and other specials for the The Food Network; she also publishes a magazine, Every Day With Rachael Ray. She’s written more than 20 cookbooks, has launched several successful food product lines and endorsements and created Yum-o, a nonprofit organization that provides food to needy families and funds cooking education and scholarships.

Testa calls Ray a “strong and interesting” candidate to be the next Oprah, adding that she’ll be especially successful if she expands her audience beyond foodies.

Could the next Oprah be a man?

Ryan Seacrest, Dr. Phil McGraw and Dr. Mehmet Oz could be considered top contenders. Now a household name, Seacrest hosts the mega-successful American Idol, hosts and produces shows on E!, has a syndicated radio show and reaches more than 3 million followers on Twitter. Meanwhile McGraw and Oz have cornered niche markets in daytime after getting their starts as experts on The Oprah Winfrey Show. Both launched hour-long talk shows that reach several million viewers per day, and have healthy online followings.

But Oprah is ultimately a feminine force, and it’s hard to imagine women connecting with these men with the same intensity. “It would be very hard for a male to do what she has done,” says Testa. “Her female audiences are very loyal to her, and they spend money on her magazine and the products she endorses.”

http://www.ctv.ca/servlet/ArticleNews/story/CTVNews/20100513/oprah-successor-forbes-100516/20100516

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Quoted – Target making inroads into Walmart’s base, survey finds

Wal-Mart location in Moncton
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Everyone loves to hate Walmart, and yet the Goliath has always been the undisputed retail leader with unbeatable prices and customer base. But could that be changing?

The other area where Target is scoring is store locations, said Scott Testa, professor of business administration at Cabrini College.

“Walmart wants to be in the outskirts, where there’s not a huge population density,” Testa said in a phone interview. “Target is going where Walmart isn’t — more dense and urban locations.”

But Target still has a long way to go before it can surpass its towering opponent that offers eye-popping deals. For now it seems to be putting up a good fight.

http://www.walletpop.com/blog/2010/05/05/target-making-inroads-into-walmarts-base-survey-finds/

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