Interviewed – ABC – Mommy Blogging – Issues with the FTC

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ABC – Television Interview – Mommy Blogging – Issues with the FTC

http://abclocal.go.com/wpvi/story?section=news/special_reports&id=6808029

But there has been some controversy surrounding the hundreds of thousands of mommy bloggers saturating this internet niche. The Federal Trade Commission is considering a move to regulate bloggers bread and butter, their endorsement of products.

But Saint Joseph’s marketing professor Scott Testa says this may be a realm the FTC will have trouble controlling.

“It’s so subjective in so many different areas I think it would be very hard to regulate that.”

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TV interview on ABC

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Good story with my ugly mug talking about the xmas shopping season from a retail perspective.

ABC reporter John Rawlins is really smart and interesting to talk to.

I am toward the end. sorry

http://abclocal.go.com/wpvi/story?section=news/local&id=6507216

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