Quoted – Modern-day people watching

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Modern-day people watching

We are constantly peering into the lives of family, friends, strangers and even celebrities through different forms of media. Instead of sitting on a bench at the park, we’re now using the screens on our TVs, phones and computers to do our people watching.

“I think people like to live vicariously through other people,” says Scott Testa, media consultant and professor of business administration at Cabrini College in Philadelphia. “People like situations that maybe they wouldn’t do in their own lives, but they enjoy watching other people do it.”

It’s a form of escapism from your normal life. Testa says reality shows such as Jersey Shore can be appealing because of this train wreck factor — it’s a horrible sight, but you can’t look away. He says people subconsciously compare themselves to others, so knowing our lives aren’t as bad as some people on TV is a satisfying thought.

Testa says some characters who know they’re being watched might act in ways that aren’t consistent with their regular actions. He says although some reality shows might skew actual reality and behaviors, viewers respond to the exaggerated characters because they evoke strong emotions, which translate to the screen well. He says sometimes the more outrageous the behavior, the bigger the audience.

Social networking helps us get a closer sense of someone’s personality and has amplified our natural tendency to observe, Testa says. He says there are those who like to know everyone’s business and those who like to tell everyone their business, which makes Facebook perfect for those two groups.

But knowing other people’s business is not always a bad thing. Facebook is a platform where people can share a common interest. You may discover that you have more in common with a stranger than you think.

Instead of being shackled to your computer or TV screen, location awareness technology allows you to actually meet the people you are watching.

“By nature, we’re curious. We’re social,” Testa says. “When you take a medium that allows us to be more social and more curious when it comes to the activities of others, you’re going to have an audience.”

http://www.kansan.com/news/2010/mar/04/modern-day-people-watching/

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Quoted – Facebook really is elementary – Tampa Tribune

Facebook, Inc.
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Facebook really is elementary

He’s only a fifth-grader at Gorrie Elementary School, but already he has 190 friends. On Facebook, anyway.

Maybe because his profile says he graduated from Plant High School in 1990.

“I’m tiired :/,” reads his status update.

“Me2,” comes a reply. “K,” says another, followed by “LOL.”

And it’s growing more popular among children – especially the “between” market, those 8 to 12 years old, social media experts say.

“That’s this generation,” said Scott Testa, a marketing professor at Cabrini College near Philadelphia and the father of fifth-grade twins on Facebook. They’re there with his blessing; children this age have been “raised on computers and cell phones,” he said.

http://www2.tbo.com/content/2010/feb/09/na-facebook-really-is-elementary/

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Rating my Predictions for 2009 – Looking 2010 – KFed and Britney still not together. .

Disney - HAPPY NEW YEAR!!
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  • Many Newspapers continue to struggle those that have high debt levels will consolidate, retrench through bankruptcy, or good old liquidation. .continue trend of starting to limit home delivery or not produce “physical paper” and go with pure web strategy like the Christian Science Monitor.

B – Right on this “old” media is dead . . release of new ereaders like Apple‘s ISlate or whatever it is going to be called. . continues to kill physical newspaper companies. . Amazon will release a color screened Kindle by year end. .

  • Yahoo gets bought – Maybe News Corp, maybe Disney, probably Microsoft. This train wreck has got to end. (What was Jerry Yang and the board thinking when they rebuffed multiple offers from Microsoft?)

B- – Microsoft tried then did search deal. . .whatever next party is over . . Google has won. .

  • Facebook blows away MySpace Already happening MySpace is the Yahoo toFacebook’s Google . . .Niche social networking like Linkedin find place and start to chip at dominance of “general” social networking sites.

A- – No brainer

  • Android becomes more prominent Google’s open source smart phone OS challenges major phone Operating Systems with the exception of Apple’s Iphone.  Google releases smart phone with major carrier that is free and is supported by advertising. Android powered Netbook released by year-end

B – yes and no . . before my time with free Google phone but will eventually happen

  • Iphone becomes more dominant moves into second spot behind Nokia for the most handsets shipped 2009. Apple release Iphone nano smaller, more compact, cheaper

B- – no Iphone nano but keeps whipping more and world best-selling smart phone

  • Twitter becomes hottest and most prevalent new social networking technology

A – yep right on

  • RFID technology begins to take hold in retail starts to supplement bar code technology to enhance retail experience. .ie checkout and inventory control. Huge shot in the dark without Wal-Mart this will never happen this is an idea whose time has come but will probably be pushed out a few years.

D– Wrong too early. . buy some more time will happen. .eventually

  • Google tries to make big social networking push (again) via its own technology or through a variety of in house development and key acquisitions (Twitter)

F– Still struggling in this area. .no key deals

  • New Apple products will include Netbook, New Mac Mini, and Iphone Nano

D – Tablet coming

  • Hottest Retailer – Justice

B – yep for tweens -but these are probably hotter. .  Aeropostale . .Hollister. . Pacsun. . Juicy Couture. .really like  Forever 21 and Tilly’s

  • Big Three turns into Big Two Ford has legs, Chrysler has no value with the exception of Jeep division and Hemi technology, GM who  knows  . . . but if they were smart they would jettison US operations and focus on international.

B – Chrysler now owned by Fiat, GM is a shell and Ford by far the strongest and still has legs

  • Real Estate market through most of the US gets worse before it gets better no recovery until spring 2010 at earliest. Although I do see Obama administration switch some focus of bailouts from big companies to homeowners who are in danger of foreclosure.

A – Obama administration stepped up with tax incentives and low interest rates. .

  • Brittany and Kfed reconcile and become greatest husband-wife team since Sonny and Cher

F– Sorry . .what can I say. .

Predictions 2010

  1. Location aware technology becomes huge. .  serving up ads and social networking . . to name a few . .Twitter and Facebook location aware posts going to happen this year. . providers will know where you are and serve up some really cool . .apps and services
  2. Hottest Retailer. . Slow Growth . .Privately owned but very cool store. . Tilley’s . . . Southern California cool. .combined with discipled financials and expansion strategy. .
  3. Green  continues to be hot. .  Solar cheaper. . Chinese manufacturer’s continue to make cheaper and cheaper cells squeezing other manufacturers. .wind is big. .  solar will be bigger. .
  4. e-commerce continues to grow . .but. . .consolidation starts happening. . would love to see Amazon buy Ebay. .but may have anti-trust issues. . Amazon continues to dominate and make good acquisitions like Zappo’s this year.. . will continue to grow. .  nobody can beat Amazon online including Wal-Mart. .  this year. .  after 2010 . .look for Wal-Mart going straight at them. .
  5. Google phone coming sold directly by Google over T-Mobile network . .Motorola and other partners not happy but no other alternative. .  continue to get beaten in smart phone market by Apple
  6. Apple in US brings in other partner for network other then ATT. . I say Verizon. . total long shot is Sprint Nextel. . which in turn may be bought by Comcast in 2010. . maybe T-mobile gets bought by Google. .maybe antitrust issue but would be very cool. .and allow Google to deliver universal WiMax type of service to United States. .
  7. Google Chrome OS released . . Chrome browser continue to take market share. . hurt Microsoft and Firefox but biggest casualty will be Safari and MacOS . . this year
  8. Apple tablet released. . Color screen Kindle released. .eventually be two horse race between Apple and Amazon. . in tablet. . ereader category
  9. KFed gets back in action. .  gets back in shape and cleans up. . and reconciles with Britney. .

Happy New Year. . .

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Quoted – Retailers add tweets, pals to advertising – Houston Chronicle

A Twitter profile
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“Hey. You there,” the message on Facebook begins.

The casual style might make it seem like something written by the pal of a Facebook user, but it’s from Staples advertising a sale.

About two weeks ago, Staples sent its Facebook fans and Twitter followers a sneak peak at some of its Black Friday deals.

This is the first year the office supply superstore has used social media to advertise during the holidays and not the last, Staples spokeswoman Amy Shandler said.

“This is where people live and spend their free time, and it’s a more conversational medium. It’s a two-way dialogue,” she said, noting that Facebook and other social media users often give their feedback on the ads.

Other chains, including J.C. Penney, Best Buy, Home Depot, Toys R Us and Sears, are embracing social media during the holidays.

Advertising on social media during the holidays — or at any time — “is very cost-effective,” said Scott Testa, professor of business at Cabrini College near Philadelphia, whose research includes retail and social networking. It is also a way to differentiate yourself, especially for the early adopters — those retailers that are among the first to have a presence on social media, he said.

http://www.chron.com/disp/story.mpl/business/6739734.html

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Quoted – China’s iron grip even extends to the Internet – Pioneer Press

This is why I love China.
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China is infamous for clamping down on dissent, not only physically — as it did in Tiananmen Square two decades ago — but also electronically.

“The Chinese have some of the strongest censorship in the world,” on the Internet as well as with print and television, said Scott Testa, a professor of business at Cabrini College in Philadelphia.

In the Information Age, stemming the flow of information isn’t easy.

President Barack Obama, visiting China this week, has called for Internet freedom in China as a human rights issue. Obama told Shanghai students Monday that information should be free.

According to the Washington Post, Obama was asked in a town-hall style meeting what he thought about the Chinese government blocking several Internet international sites, such as Facebook, Twitter and YouTube, and critical news sites. “I’ve always been a strong supporter of open Internet use,” Obama said.

In response, Chinese officials Tuesday defended their policies as protective to national interests.

China’s online content-control strategy is a massive monitoring operation to spot forbidden content inside the country’s borders as well such information coming from outside sources.

While it’s often called the “Great Firewall of China” — as if to suggest a massive electronic barrier that repels online speech — the reality is a bit more nuanced, experts say.

http://www.twincities.com/ci_13811823

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