Starbucks Launches New Marketing Campaign

Starbucks logo
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Higher-end coffee shops like Starbucks are getting severally effected in our recession now, as more and more consumers flock to places like Dunkin Donuts and McDonald’s for a cheaper cup of coffee.  Its second quarter profits fell by 77%!  Their new marketing strategy is to focus on the quality and value of the whole Starbucks experience, because this and its servicescape really differentiate it from the competition.  Some of their new advertising is warning consumers to watch out for the “cheap coffee”, implying coffee from places like McDonald’s is not up to par.  Even so, Starbucks will cut costs slightly for their more popular products like the iced coffee and tall lattes.  Will these plans counteract the effects of the recession?  Only time will tell.

http://seattletimes.nwsource.com/html/businesstechnology/2009147908_starbucks30.html

http://www.msnbc.msn.com/id/30507501/

http://www.mediabistro.com/agencyspy/news/starbucks_cmo_answers_our_questions_about_advertising_in_a_recession_with_steep_competition_115444.asp

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GM to announce brand changes, restructuring moves

General Motors Corporation
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http://news.yahoo.com/s/ap/20090427/ap_on_bi_ge/us_gm_planG

General Motors will announce details of of its massive restructuring plan, including the demise of the Pontiac brand.

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Southwest Airlines – Creating a Brand Experience in 5 Minutes « PR Meets Marketing

OAKLAND, CA - MAY 02:  Southwest Airlines plan...
Image by Getty Images via Daylife

Southwest Airlines – Creating a Brand Experience in 5 Minutes « PR Meets Marketing

http://prmeetsmarketing.wordpress.com/2009/04/23/southwest-airlines-creating-a-brand-experience-in-5-minutes/

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Watch out for “green” Marketing Scams

Environmental Protection Agency logo
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As our nation becomes more and more gung-ho about “going green“, we see these green products entering almost every product line out there.  This is  a wonderful trend, but as consumers we should still be wary of misleading advertising for these products.  Here are four “green” products that don’t fit the bill.

http://www.msnbc.msn.com/id/30334853//

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