Quoted – Verizon Weaves AT&T-Bashing Witticisms Into Legal Doc – Technewsworld

Verizon Communications Inc.
Image via Wikipedia

Verizon‘s aggressive ad campaign to belittle AT&T has found its way into court documents. The company apparently made a deliberate effort to use language that would translate well for a mainstream audience, rather than couching its response to AT&T’s complaint in traditional legalese. The gambit seems to have earned it a plummy PR payoff, so far. Does this suggest a new marketing role for attorneys?

More than likely, AT&T did not forsee this type of response, Scott Testa, business professor at Cabrini College, told the E-Commerce Times.

“Between Verizon’s lawyers and its PR people, I would say the company is working this issue pretty well,” he said.

In many companies, lawyers and marketing departments have opposing goals, Testa continued, with the lawyers thinking defense and marketers thinking offense.

“Some corporate cultures are headed by marketers, some by lawyers. In this situation, it seems as though they are working hand in hand,” he remarked.

http://www.technewsworld.com/story/68672.html?wlc=1258721738

Reblog this post [with Zemanta]
Advertisements

Trackbacks

  1. […] Quoted – Verizon Weaves AT&T-Bashing Witticisms Into Legal Doc – Technewsworld (scotttesta.com) […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: