Quoted – The Power Tweens – Philadelphia Inquirer

David Archuleta album cover
Image via Wikipedia

The power tweens

These savvy 8-to-12-year-old girls are such a mighty market force they merit their own D.C. convention.

The grand ballroom at the Capital Hilton glowed neon purple, and Idol-er David Archuleta‘s “Crush” pulsed from giant speakers.

Less than a mile from the White House, the First National Tween Girl Summit – yes, summit – was under way. The event was part serious confab, part sparkly hearts and butterflies – just like its audience.

That would be those conflicted wannabe teens (but not quite there yet) – the 8- to 12-year-olds known as tweens.

Companies are cashing in on this tween influence, eager to seal brand loyalty at ever younger ages, said Scott Testa, a professor of business at Cabrini College who specializes in the demographic. More than ever, the marketplace is pushing a tween lifestyle heavy on teen aspiration, despite concerns from developmental experts – and even marketers themselves – over the loss of childhood.


Reblog this post [with Zemanta]


  1. Greetings! Very useful advice within this post!
    It’s the little changes that will make the most significant changes.
    Many thanks for sharing!

  2. Le podrás mudar quitar los colores que quieras, le podrás poner y quitar cortes
    módulos de posiciones, podrás limitarla a Solamente
    percibir cierto tipo de información, etc. Y para esta persona que afirma que fué una parte
    del desarrollo de Joomla y que es una mierda el sistema
    como tal, seguramente era el mandadero de la comida, del cable, de la compu, del refresco, etcétera Y los que
    conocen muy bien de Joomla! saben muy bien de que estoy hablando.


  1. […] 2009-10-22T04:24:13  Quoted – The Power Tweens – Philadelphia Inquirer – [link to post] […]

  2. […] 2009-10-22T05:57:44  Quoted – The Power Tweens – Philadelphia Inquirer [Dr. Scott's Cool Business Blog] [link to post] […]

  3. […] Quoted – The Power Tweens – Philadelphia Inquirer (scotttesta.com) […]

  4. […] Quoted – The Power Tweens – Philadelphia Inquirer (scotttesta.com) […]

  5. […] – With … on Quoted – When A Homeowne…Quoted – With … on Quoted – The Power Tween…Quoted – With … on Quoted – Federal Compute…Quoted – How t… […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: