Quoted – St Louis Post – Hummer dealership fights declining sales with guns

GM on E
Image by Mike Licht, NotionsCapital.com via Flickr

Like many of his competitors, Hummer dealer Jim Lynch is fighting for survival.

Unlike the rest of them, Lynch reached for a gun. Lots of them, actually.

Faced with declining sales and an uncertain future, his Chesterfield dealership has expanded in a direction that’s drawing national attention. It’s what happens when you replace some of those pricey Hummers with dozens of Glocks, Sig Sauers, Colts, Berettas and Brownings.

If Hummer and GM do balk at Lynch’s diversification, that won’t be a huge surprise to Scott Testa, a marketing professor at Cabrini College in Philadelphia.

It would be in line, he said, with the unimaginative way the U.S. auto industry operates.

“That’s how these car companies got themselves into this mess,” Testa said. “You’d think they would be very open-minded. But that’s not always the case.”

http://www.stltoday.com/stltoday/business/stories.nsf/0/BBB529A4BCFCFAF28625761E0022657D?OpenDocument

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