So I received an email from a friend the other day. No harm in me opening that, right? Wrong!!! Marketing and advertising firms won’t have to bother spamming its consumer targets anymore – they’re getting the consumer’s friends to do it for them. Ok, I must admit when I opened the email from my friend Tory I was expecting to see a message from her. Oh yeah, it was a message from her and it read: I thought you might like this email service called SailitToMe its great. In the body of the email was the sign up information for this service that allows its potential consumers to pick out all of his or her favorite designers and products of interest. The sign up also allows the target to choose how many days a week their mailbox will be getting hit by the service. So the email, camouflaged as a message from my friend was also a direct marketing ploy.
I probably should have deleted the email but I am interested in direct marketing, so I took the bait. I signed up for the program and here I am 4 weeks later waiting for the service to annoy me as most invasive direct marketing ploys tend to do. Well my patience paid off and this week, I noticed several “non-designer” items that “popped” into my weekly “sale” email. My first reaction was….ok, now the service is no longer a service. See, I had viewed it as a service and not advertising until the “service” shoved some things in my email that I don’t recall asking to view. I knew it was advertising all along, I didn’t regard it as such because it was so convenient. SailItToMe combines your wishlist into one convenient email so that you don’t have to view several different websites for sale items.
I may not purchase anything via the special discounts from my SailItToMe account. Does it matter? Probably not. Why? Because the service has probably built a nice little customer relations management database filled with wonderful demographic information to sell like names and addresses, preferences, lifestyle and family status.
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