Marketing Strategies

UNIVERSAL CITY, CA - MAY 31:  Actress Sandra B...
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In finishing my first marketing class and reading through my notes I realized there are many products and ideas that I never realized were part of a marketing strategy.  Many of the terms I learned throughout the course I can relate to marketing and advertisements I have received.  For example, on Facebook I used to have the year I was born written on my info section.  Just from writing 1989 I would receive advertisements all along the sides of my browser saying are you 19 and looking for a spring break destination?  I also received many advertisements for textbooks because on my Facebook it says that I am a student.  While taking marketing I learned the connections between my age or occupation to specific ads is created by acquired databases and marketing research.
My introduction to marketing made me more aware of how marketing is hidden all around.  I went to the movies to see the Proposal and within fifteen minutes the main character, Sandra Bullock, was handed a Starbucks coffee.  When she sat down at her desk she blatantly turned the entire cup so that the Starbucks symbol was facing the camera.
At another part in the movie the other main character, Ryan Reynolds, picked up a box of Pringles chips and says they are his favorite snack.  I laughed because that one line added nothing to the movie but probably make a lot of money for the company that makes Pringles.  Now that I have been introduced to marketing strategies they cannot be ignored.

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Comments

  1. I have just come across this blog, interesting and informative. I would have to agree marketing is everywhere, and have become ever more popular in movies, I will look out for the coffee and Pringles when I watch the movie.

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