1. I agree. Many marketers focus on the brand promise – via advertising – and do not consider the critical areas of delivering (the promise) and delighting consumers (to encourage them to become loyal and maybe even advocates)

  2. Madison Florence says:

    Great post. I totally agree with you. And it’s very important that you bring your brand to life. I recently read a post by CodeBaby about “How to bring your brand to life online” ( that I thought you might find interesting.

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  1. […] 2009-06-05T16:04:10  Service Brands = Special Challenges [Dr. Scott's Cool Business Blog] [link to post] […]

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