Mobile Marketing Takes Off in India

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As we predicted in marketing class, mobile marketing via text messaging is steadily increasing in popularity.  Mobile marketing is more cost-effective and advertisers are certain their ad is seen by the consumer, which makes it very attractive.  The downside is that SMS marketing companies must avoid being placed under spamming by the national regulations in India like the National Do Not Disturb (NDND) and Registry of telecom regulator TRAI (Telecom Regulatory Authority of India).  In the U.S. this marketing medium will definitely increase in popularity too.

http://www.businessweek.com/globalbiz/content/apr2009/gb20090427_800674.htm

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Comments

  1. This industry is definitely growing. I agree about the spamming. However, if companies are using sms marketing the way it is intended, this should not be an issue.

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