Role Based Marketing Plan – Gabrielle Institute

Role-Based Assessment^TM Marketing Plan

Target: Healthcare firms nationally including Hospitals and Medical Research Institutions, public, Private, and Government – C-level execs, owners & top administraton.
Product: A web-based evaluative tool for talent management – recruiting, onboarding, team building, training & counseling, succession planning, refining & restructuring of the business.
Goals: Establish regard as Expert in Talent Management for the Healthcare Industry. Introduce and generate adoption of Role-Based Assessment^TM as a talent management tool.
Distribution Vehicles:
General Purchasing Organizations: Premier, et.al
Direct to end-user hospitals
Marketing Budget:
$50,000
Questions:
Execution – What tactics and strategies do you propose?
How do you guarantee results?
How do you communicate your message?
What is the message?
Express your value proposition.
Can you clearly differentiate & establish value for Role-Based Asserssment^TM?