Role-Based AssessmentTM Marketing Plan
Target: Healthcare firms nationally including Hospitals and Medical Research Institutions, public, Private, and Government – C-level execs, owners & top administraton.
Product: A web-based evaluative tool for talent management – recruiting, onboarding, team building, training & counseling, succession planning, refining & restructuring of the business.
Goals: Establish regard as Expert in Talent Management for the Healthcare Industry. Introduce and generate adoption of Role-Based AssessmentTM as a talent management tool.
General Purchasing Organizations: Premier, et.al
Direct to end-user hospitals
Execution – What tactics and strategies do you propose?
How do you guarantee results?
How do you communicate your message?
What is the message?
Express your value proposition.
Can you clearly differentiate & establish value for Role-Based AsserssmentTM?