Tiny Rival Tweaks Starbucks Over Decaf Edict

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Starbucks customers steamed at the chain’s decaf cutbacks are the target in a marketing stunt by Caribou Coffee Co.

via Tiny Rival Tweaks Starbucks Over Decaf Edict – WSJ.com.

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Comments

  1. I am concerned about Starbuck’s strong-arm tactics and the scripted “conversations” used on customers to sell the new product. They show a rather sad view of the customer (as well as other people). I strongly recommend the following blog’s post: http://deligentia.wordpress.com/2009/11/13/starbucks/

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