Official Launch and Press Release of Dr. Scott’s Cool Marketing and Business Blog

For Immediate Release

Dr. Scott Testa
USA 215-779-3276

Marketing Expert launches New Blog

Philadelphia, PA – December 31, 2008 – Dr. Scott Testa, a prominent marketing expert and professor has launched a new Blog, Dr. Scott’s Cool Marketing and Business Blog at, serving those who are interested in increasing their marketing presence and brand.

Dr. Scott’s Cool Marketing and Business Blog offers a wide array of resources for marketing professionals and small businesses, including: • More than 50 educational articles on marketing including Internet Marketing, Web 2.0 and Social Networking. • More than 20 links to other websites and blogs that are helpful to those individuals and organizations that are looking to increase their marketing efforts. The site also offers guest bloggers who cover marketing issues such as web marketing, search engine optimization and email marketing. “I took all the ideas that I had in my head and put them online” says Dr. Scott Testa. “This is a compilation of 20 years of marketing experience and expertise into one forum that enables those who are interested in marketing to learn and participate.” “I am really looking forward to 2009. Unique and inexpensive marketing techniques are going to be at the forefront. One of the most compelling aspects of this site is the guest bloggers. I can’t wait to see what other marketing experts are thinking!”

Mark Monaco President of Palateur Imports states “Dr. Testa previously was able to share his marketing expertise with his clients and students; he now has a forum to share this expertise to the world! I am extremely fortunate that Scott has helped me with a branding initiative for my company and I am looking forward to reading his blog on a regular basis!”

In addition to the educational articles and networking opportunities, the new blog also includes an area where marketing and sales professionals can post information in regards to new employment opportunities in the field of marketing.

About Dr. Scott Testa: Dr. Scott Testa currently teaches Marketing at St. Joseph’s University in Philadelphia, PA, USA. He also has a consulting practice that primarily focuses on marketing and public relations for organizations looking to grow their brand. His contact info is 215-779-3276 or He has been quoted or featured in a number of publications including: Philadelphia Inquirer, Businessweek, USA Today, Entrepreneur Magazine, Philadelphia Magazine, Philadelphia Business Journal, Fortune Magazine, The Wall Street Journal, ABC News and MSNBC

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