Quoted – …Y Jobs creó Apple(… And Jobs created Apple) – Semana.com « Dr. Scott's Business Blog

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Quoted – …Y Jobs creó Apple(… And Jobs created Apple) – Semana.com

Posted on November 17, 2009 by Scott Testa

: Image via CrunchBase

I was interviewed about Steve Jobs by Semana.com a Spanish web portal . . I dont know Spanish . . other then Dos cervezas por favor

“Jobs creó una marca que se ha convertido en un referente. Y lo hizo de la nada”, contó a esta publicación Scott Testa, profesor de negocios del Cabrini College en Pensilvania. Y como genio del marketing, ha sabido promocionar como nadie su imagen. “Un adicto a Coca-Cola no sabe quién es el presidente de la compañía. Con Apple sucede lo contrario: es la única marca que explota a fondo la figura mítica de su fundador. Se habla del culto Mac y sus clientes sienten una adhesión casi religiosa”, opina Álvaro Montes, columnista de tecnología de SEMANA.

http://www.semana.com/noticias-gente/jobs-creo-apple/131359.aspx

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Filed under: apple | Tagged: Add new tag, apple, Business, Coca-Cola, History, IPhone, Macintosh, Pioneers, Steve Job, Steve Jobs

« Quoted – Fort Hood soldiers turn to social media – Fierce Government IT Quoted – China’s iron grip even extends to the Internet – Pioneer Press »

One Response

nelson, on November 23rd, 2009 at 3:37 pm Said:

here’s a paper writing about Steve Jobs.

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