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Blowing Up Pepsi

Posted on April 21, 2009 by shannonwoods

: Image by mezzoblue via Flickr

http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm?campaign_id=magazine_related

PepsiCo CEO has been rebranding Pepsi’s core products top to bottom. Creative destruction — or just destruction?

Pepsi’s rebrand – from logos to laughter (brandstrategy.wordpress.com)
Can you design a better Pepsi logo than a 5th grader? (neublack.com)
PepsiCo ‘Rebranding’ Hustlers Fail Big Time [Marketing] (gawker.com)

Filed under: Branding | Tagged: Branding, Business, Business Services, Hosting, Logo, Pepsi, Rebranding, Web Design and Development

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