http://scotttesta.com/2008/11/25/rebranding-of-commerce-bank-to-td-bank/ Cool Business Idea's, Stories and Links Wed, 17 Mar 2010 01:19:15 +0000 http://wordpress.com/ hourly 1 http://scotttesta.com/2008/11/25/rebranding-of-commerce-bank-to-td-bank/#comment-55 Randy Belham Thu, 18 Dec 2008 21:55:26 +0000 http://scotttesta.wordpress.com/?p=93#comment-55 I agree with the rebranding errors. TD wants to get a footprint in these markets and thinks that buying the bank rebranding it with their colours and names will suffice. However the buyer should be aware of the local demographics. They should do as Bowery did with DiMaggio and have a Regis and Kelly go to a couple of the branches and meet with the customers. This may help. I agree with the rebranding errors. TD wants to get a footprint in these markets and thinks that buying the bank rebranding it with their colours and names will suffice. However the buyer should be aware of the local demographics. They should do as Bowery did with DiMaggio and have a Regis and Kelly go to a couple of the branches and meet with the customers. This may help.

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